How To Create Long Lashes Without Faking It


jane iredale mascaras

There’s something so feminine about long fluttering lashes, something spellbinding in the thought of a Hollywood heroine of yesteryear peering up at her male counterpart through a veil of thick eyelashes.

Recreating such a look would have once required the help of a pair (or two) of false lashes, but with the right mascara and lash care you can lengthen and thicken your eyelashes without having to fake it. By opting for mascaras and lash products packed with natural, nourishing ingredients, you can actually strengthen and lengthen your eyelashes rather than simply coating them in pigment. You condition the hair on your head to keep it healthy and to promote growth- the same principles apply to your eyelashes.

jane iredale mascaras

Our PureLash Lash Extender and Conditioner can be applied prior to mascara as a lash primer, but our tip is to keep a tube with your evening skin care products so you remember to apply it each night as an overnight lash treatment. The PureLash Lash Extender and Conditioner contains algae extract and a vitamin B complex factor to condition the lashes as well as hydrolyzed wheat protein to thicken and strengthen the lashes from root to tip. We also love using this conditioner on the brows to smooth and encourage growth.

The beauty of choosing a mineral-based product, like ours, is that we not only use natural ingredients to nourish the lashes, our formulas are sensitivity tested too, so they won’t irritate sensitive eyes and skin the way many traditional makeup products often can. Our PureLash Mascara is water resistant and works to nourish the lashes while coating them in even colour, and it has been formulated specifically for those with sensitive eyes as it is free from lacquers, shellac and any petroleum based ingredients.

PureLash Mascaras

The PureLash Lengthening Mascara takes the same principles as the original PureLash Mascara but adds the lengthening powers of triple-length cellulose fibres to create the illusion of longer lashes – without the addition of any irritants.

For a natural alternative to false lashes, try our Longest Lash Thickening and Lengthening Mascara. This do-it-all product combines those triple-length cellulose fibres with algae extract and panthenol to add length and volume to the lashes as well as conditioning and evenly dispersing a coat of rich colour.

Lash Conditioner & Longest Lash Mascara

For products that condition and strengthen the lashes while they work, as well as keeping eye-water-inducing irritants at bay, opt for hypoallergenic makeup products (particularly around the eye area). Our mascaras will leave you with long, thick, dark and healthy lashes, without the toxic fumes and harsh ingredients.

With three different mascara formulas and 10 different shades, which one will you choose? See all available mineral eye makeup shades and don’t forget about your brows; frame your face and complete your look!

Words and images by Gemma Watts @gemkwatts


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